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Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers' age discrimination on purchasing and prosocial behaviors.
Seung-Chul Yoo
Jorge F. Peña
Minette E. Drumwright
Published in:
Comput. Hum. Behav. (2015)
Keyphrases
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online shopping
virtual world
purchasing behavior
virtual reality
internet usage
shopping behavior
internet shopping
decision making
website
virtual environment
network structure
demographic characteristics