Minette E. Drumwright

Publication Activity (10 Years)

Years Active: 2015-2023
Publications (10 Years): 3

Top Topics

Online Shopping

User Engagement

Ai Technologies

Top Venues

Int. J. Inf. Manag. Data Insights

Telematics Informatics

Comput. Hum. Behav.

Publications

Hyunsang Son, Jisoo Ahn, Arnold Dongwoo Chung, Minette E. Drumwright
From the black box to the glass box: Using unsupervised and supervised learning processes to predict user engagement for the airline companies. Int. J. Inf. Manag. Data Insights 3 (2) (2023)
Tae Rang Choi, Minette E. Drumwright
"OK, Google, why do I use you?" Motivations, post-consumption evaluations, and perceptions of voice AI assistants. Telematics Informatics 62 (2021)
Seung-Chul Yoo, Jorge F. Peña, Minette E. Drumwright
Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers' age discrimination on purchasing and prosocial behaviors. Comput. Hum. Behav. 48 (2015)