Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions.
Runyue HanHugo K. S. LamYuanzhu ZhanYichuan WangYogesh K. DwivediKim Hua TanPublished in: Ind. Manag. Data Syst. (2021)
Keyphrases
- future directions
- current status
- data mining
- artificial intelligence
- current trends
- small and medium sized
- decision making
- financial services
- current challenges
- consumer behavior
- return on investment
- business intelligence
- telecommunications industry
- lessons learned
- software engineering
- tourism industry
- data mining technology
- information systems
- knowledge management
- business processes
- customer retention
- website
- computer science
- software product line
- management information systems
- customer relationship management
- electronic commerce
- case study
- customer behavior
- design process
- electronic markets
- success stories
- multimedia
- business models