Runyue Han

Publication Activity (10 Years)

Years Active: 2021-2024
Publications (10 Years): 2

Top Topics

Artificial Intelligence

Small And Medium Sized

Data Mining Technology

Telecommunications Industry

Top Venues

Int. J. Inf. Manag.

Ind. Manag. Data Syst.

Publications

Yuanzhu Zhan, Yangchun Xiong, Runyue Han, Hugo K. S. Lam, Constantin Blome
The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction: A social actor perspective. Int. J. Inf. Manag. 76 (2024)
Runyue Han, Hugo K. S. Lam, Yuanzhu Zhan, Yichuan Wang, Yogesh K. Dwivedi, Kim Hua Tan
Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions. Ind. Manag. Data Syst. 121 (12) (2021)