The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction: A social actor perspective.
Yuanzhu ZhanYangchun XiongRunyue HanHugo K. S. LamConstantin BlomePublished in: Int. J. Inf. Manag. (2024)
Keyphrases
- artificial intelligence
- information systems
- data mining
- decision making
- social responsibility
- telecommunications industry
- internet enabled
- electronic commerce
- cross selling
- return on investment
- customer relationship management
- electronic data interchange
- business intelligence
- business process
- expert systems
- business models
- business organizations
- social media
- business processes
- technology adoption
- financial services
- website
- small businesses
- business activities
- internet technology
- competitive advantage
- social interaction
- knowledge management
- data mining technology
- small and medium sized enterprises
- technological innovations
- computer science
- software engineering