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The impact of advertising value of in-game pop-up ads in online gaming on gamers' inspiration: An empirical investigation.
Amir Zaib Abbasi
Umair Rehman
Ali Hussain
Ding Hooi Ting
Jamid Ul Islam
Published in:
Telematics Informatics (2021)
Keyphrases
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online gaming
online game
network centrality
online advertising
targeted advertising
sponsored search
hong kong
display advertising
contextual advertising
behavioral targeting
virtual communities
keywords
continuance intention
computer games
educational games
game based learning