Measuring Organizations' readiness for Customer Relationship Management (CRM): A Comparative Study.
Mennatallah AmmarEssam KosbaKhaled MaharPublished in: ICCTA (2014)
Keyphrases
- customer relationship management
- competitive advantage
- critical success factors
- data mining systems
- business activities
- marketing strategies
- business processes
- knowledge management
- information technology
- data mining
- relationship management
- data mining applications
- customer segmentation
- data mining technology
- decision making
- enterprise resource planning
- service quality
- information systems
- databases
- customer churn
- data mining algorithms
- data mining techniques
- clustering analysis
- call center
- natural language processing
- data model