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Mennatallah Ammar
Publication Activity (10 Years)
Years Active: 2014-2014
Publications (10 Years): 0
Top Topics
Customer Segmentation
Business Activities
Relationship Management
Critical Success Factors
Top Venues
ICCTA
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Publications
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Mennatallah Ammar
,
Essam Kosba
,
Khaled Mahar
Measuring Organizations' readiness for Customer Relationship Management (CRM): A Comparative Study.
ICCTA
(2014)