Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay.
Vaishnavi TunuguntlaPreetam BasuKrishanu RakshitDebabrata GhoshPublished in: Eur. J. Oper. Res. (2019)
Keyphrases
- dynamic pricing
- purchase behavior
- sponsored search advertising
- customer demand
- inventory control
- production capacity
- pricing strategies
- supply chain management
- selling season
- revenue management
- learning curve
- supply chain
- inventory level
- electronic commerce
- inventory replenishment
- electronic markets
- budget constraints
- stochastic demand
- inventory models
- customer relationship management
- single product
- search engine
- lead time
- search advertising