Krishanu Rakshit

Publication Activity (10 Years)

Years Active: 2019-2023
Publications (10 Years): 2

Top Topics

Sponsored Search Advertising

Electronic Markets

Inventory Models

Dynamic Pricing

Top Venues

Eur. J. Oper. Res.

Publications

Vaishnavi Tunuguntla, Krishanu Rakshit, Preetam Basu
Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords. Eur. J. Oper. Res. 307 (3) (2023)
Vaishnavi Tunuguntla, Preetam Basu, Krishanu Rakshit, Debabrata Ghosh
Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay. Eur. J. Oper. Res. 276 (1) (2019)