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Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?
Jura Liaukonyte
Anna E. Tuchman
Xinrong Zhu
Published in:
Mark. Sci. (2023)
Keyphrases
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social media
social networking
social networks
social media platforms
real life
e government
big data
online social networks
user generated content
high impact
database
real world
genetic algorithm
public opinion
customer support
real world events