Analyzing and Testing Viewability Methods in an Advertising Network.

Marta Expósito-Ventura José A. Ruipérez Valiente Jordi Forné

Published in: IEEE Access (2020)

Keyphrases

preprocessing
significant improvement
machine learning methods
computationally expensive
data sets
data mining
empirical studies
qualitative and quantitative
neural network
association rules
data mining techniques
high dimensional data
communication networks
statistical tests