Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers.
Jiuh-Biing SheuPublished in: Eur. J. Oper. Res. (2011)
Keyphrases
- revenue sharing
- supply chain
- customer relationship management
- marketing strategies
- customer behavior
- potential customers
- customer demand
- direct marketing
- customer service
- purchasing behavior
- customer support
- customer segmentation
- customer data
- multi channel
- consumer behavior
- customer satisfaction
- marketing campaigns
- financial services
- commercial banks
- customer base
- decision making
- website
- data mining
- data mining applications
- data driven
- customer retention
- service providers
- lead time
- customer loyalty
- database marketing
- data mining technology
- social media
- competitive advantage
- risk management
- credit card
- customer churn
- banking industry
- call center
- channel coding
- bit rate