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Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments.

Navdeep S. SahniDan ZouPradeep K. Chintagunta
Published in: Manag. Sci. (2017)
Keyphrases
  • empirical evidence
  • data sets
  • evidential reasoning
  • data mining
  • genetic algorithm
  • image processing
  • expert systems
  • latest developments