Login / Signup
The influences of advertisement attitude and brand attitude on purchase intention of smartphone advertising.
Eui-Bang Lee
Sang-Gun Lee
Changgyu Yang
Published in:
Ind. Manag. Data Syst. (2017)
Keyphrases
</>
purchase intention
online shopping
electronic word of mouth
product quality
online stores
survey data
virtual communities
attitudes toward
quality control
mobile advertising
real time
customer satisfaction
online advertising
mobile devices
recommendation systems
sponsored search
service quality
vision system
website