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The effect of the electronic word of mouth on purchase intention via the brand image as a mediating factor: an empirical study.
Hani Al-Dmour
Ahmad A. Al-Oqaily
Rawan Al-Qaimari
Malak Al-Hassan
Published in:
Int. J. Netw. Virtual Organisations (2021)
Keyphrases
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purchase intention
online shopping
electronic word of mouth
product quality
online stores
virtual communities
survey data
brand image
customer satisfaction
process control
positive or negative
quality control
personal information
machine vision
online reviews
information systems
computer vision