Citizens as customers: Exploring the future of CRM in UK local government.
Stephen F. KingPublished in: Gov. Inf. Q. (2007)
Keyphrases
- e government
- customer relationship management
- marketing strategies
- long term
- customer segmentation
- customer satisfaction
- service providers
- data mining applications
- real world
- customer retention
- neural network
- customer churn
- public administration
- government services
- current status
- risk management
- information systems
- social networks
- search engine