Mobile technology and communications: exploring aspects of Customer Relationship Management.
Alan D. SmithPublished in: Int. J. Mob. Commun. (2007)
Keyphrases
- customer relationship management
- mobile technologies
- mobile phone
- mobile learning
- mobile devices
- relationship management
- data mining applications
- language learning
- data mining technology
- learning activities
- marketing strategies
- mobile applications
- m learning
- data mining
- customer churn
- learning scenarios
- mobile users
- competitive advantage
- information technology
- electronic commerce
- multimedia
- distance education
- database
- learning experience