Counting Customers in Mobile Business - The Case of Free to Play.
Nicolai HannerKonstantin HeppnerRüdiger ZarnekowPublished in: PACIS (2015)
Keyphrases
- decision making
- information systems
- customer relationship management
- cost efficient
- telecommunications industry
- mobile phone
- business intelligence
- software vendors
- mobile devices
- customer service
- marketing strategies
- customer data
- direct marketing
- context aware
- mobile users
- mobile applications
- business models
- electronic commerce
- mobile services
- online services
- business partners
- customer base
- heterogeneous platforms