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Konstantin Heppner
Publication Activity (10 Years)
Years Active: 2015-2015
Publications (10 Years): 0
Top Topics
Telecommunications Industry
Customer Data
Direct Marketing
Software Vendors
Top Venues
PACIS
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Publications
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Nicolai Hanner
,
Konstantin Heppner
,
Rüdiger Zarnekow
Counting Customers in Mobile Business - The Case of Free to Play.
PACIS
(2015)