Inferring Tracker-Advertiser Relationships in the Online Advertising Ecosystem using Header Bidding.
John CookRishab NithyanandZubair ShafiqPublished in: CoRR (2019)
Keyphrases
- online advertising
- user behavior
- behavioral targeting
- display advertising
- advertising campaigns
- long tail
- sponsored search
- search advertising
- user experience
- visual tracking
- online auctions
- appearance model
- object tracking
- mean shift
- particle filter
- contextual factors
- sponsored search auctions
- image sequences
- combinatorial auctions
- user interaction