Breaking the Trust: How Companies Are Failing Their Customers.
Lidia Al-ZogbiDiganta DasPeter RundleMichael G. PechtPublished in: IEEE Access (2019)
Keyphrases
- online retailers
- marketing strategies
- customer loyalty
- website design
- potential customers
- market segments
- customer data
- competitive advantage
- customer satisfaction
- online shopping
- trust model
- customer base
- trading partners
- service quality
- banking industry
- financial services
- customer relationship management
- marketing campaigns
- customer behavior
- business partners
- market share
- data mining
- supply chain
- online stores
- product recommendation
- business activities
- content providers
- service times
- customer service
- business processes
- service providers
- knowledge management
- website