The Influence of Cross-Border Brand Alliance on Attitude of Consumers: A Conceptual and Structural Model Perspective.
Yu-Hui TaoLisa Y. ChenKeWei Covi DaiPublished in: SRII Global Conference (2012)
Keyphrases
- structural model
- purchase intention
- cross border
- online shopping
- online stores
- structural equation modeling
- causal models
- partial least squares
- measurement model
- structural models
- survey data
- government services
- prior knowledge
- latent variables
- active databases
- human body
- website
- causal relationships
- public administration
- decision making
- information technology
- information systems
- attitudes toward