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KeWei Covi Dai
Publication Activity (10 Years)
Years Active: 2012-2012
Publications (10 Years): 0
Top Topics
Structural Models
Causal Relationships
Survey Data
Online Stores
Top Venues
SRII Global Conference
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Publications
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Yu-Hui Tao
,
Lisa Y. Chen
,
KeWei Covi Dai
The Influence of Cross-Border Brand Alliance on Attitude of Consumers: A Conceptual and Structural Model Perspective.
SRII Global Conference
(2012)