Does brand type affect what consumers discuss? A comparison of attribute-based reviews of value and premium brands of an innovative product.
Jisu YiYun Kyung OhPublished in: Internet Res. (2022)
Keyphrases
- brand image
- online product reviews
- consumer reviews
- online reviews
- product information
- online consumer reviews
- customer reviews
- product reviews
- opinion mining
- purchase decision
- visual attention
- online stores
- consumer behavior
- statistical analysis
- positive or negative
- customer satisfaction
- marketing strategies
- product features
- sentiment classification
- life cycle
- neural network
- data sets
- real time