Jisu Yi

Publication Activity (10 Years)

Years Active: 2020-2022
Publications (10 Years): 3

Top Topics

Subjective Norm

Tourism Industry

Product Reviews

Top Venues

Inf. Process. Manag.

Publications

Yun Kyung Oh, Jisu Yi
Asymmetric effect of feature level sentiment on product rating: an application of bigram natural language processing (NLP) analysis. Internet Res. 32 (3) (2022)
Jisu Yi, Yun Kyung Oh
Does brand type affect what consumers discuss? A comparison of attribute-based reviews of value and premium brands of an innovative product. Internet Res. 32 (2) (2022)
Jisu Yi, Gao Yuan, Changsok Yoo
The effect of the perceived risk on the adoption of the sharing economy in the tourism industry: The case of Airbnb. Inf. Process. Manag. 57 (1) (2020)