Yun Kyung Oh

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 2

Top Topics

Natural Language Processing

Purchase Decision

Product Reviews

Top Venues

Publications

Yun Kyung Oh, Jisu Yi
Asymmetric effect of feature level sentiment on product rating: an application of bigram natural language processing (NLP) analysis. Internet Res. 32 (3) (2022)
Jisu Yi, Yun Kyung Oh
Does brand type affect what consumers discuss? A comparison of attribute-based reviews of value and premium brands of an innovative product. Internet Res. 32 (2) (2022)