Consumers' ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement.
Adrian WaltenrathPublished in: Electron. Mark. (2024)
Keyphrases
- social media
- consumer behavior
- long term
- online consumer
- online marketing
- mobile advertising
- online shopping
- social networking
- current status
- website
- data mining
- future trends
- online advertising
- decision making
- social networks
- promising directions
- viral marketing
- social media data
- online social networks
- marketing campaigns
- short and long term
- user engagement
- search advertising
- big data