Adrian Waltenrath

Publication Activity (10 Years)

Years Active: 2019-2024
Publications (10 Years): 3

Top Topics

Empirical Evidence

Marketing Campaigns

Top Venues

Electron. Mark.

Publications

Adrian Waltenrath
Consumers' ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement. Electron. Mark. 34 (1) (2024)
Adrian Waltenrath
Empirical Evidence on the Impact of Disclosed vs. Undisclosed Advertising in Context of Influencer Marketing on Instagram. ECIS (2021)
Wenyan Zhou, Adrian Waltenrath, Oliver Hinz
The Role of Refund Policies in Mobile App Purchase Decisions. ECIS (2019)