Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior.
Pradeep K. ChintaguntaAndré BonfrerInseong SongPublished in: Manag. Sci. (2002)
Keyphrases
- dynamic pricing
- demand function
- single product
- uncertain demand
- revenue management
- inventory policy
- pricing model
- supply chain
- stochastic demand
- optimal pricing
- demand uncertainty
- market conditions
- lead time
- inventory replenishment
- inventory control
- service level
- selling season
- planning horizon
- supply chain management
- pricing mechanism