The effects of customer relationship management relational information processes on customer-based performance.
Hsin Hsin ChangKit Hong WongPo Wen FangPublished in: Decis. Support Syst. (2014)
Keyphrases
- customer relationship management
- relational information
- data mining applications
- customer churn
- marketing strategies
- data mining
- customer base
- competitive advantage
- data mining technology
- call center
- relational learning
- relational data
- background knowledge
- multi relational
- e learning
- graphical models
- knowledge discovery
- information retrieval