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Designing a Methodology for Marketing Intelligence Systems - The Case of Brand Image Diagnostics.
Marc Egger
Gloria Volkmann
Detlef Schoder
Published in:
ECIS (2018)
Keyphrases
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intelligent systems
artificial intelligence
distributed systems
computer systems
mathematical models
data mining
high level
expert systems
low level
management system
higher level
business processes
learning systems
design methodology
ai systems
user oriented evaluation