Effect of tangibilization cues on consumer purchase intention in the social media context: Regulatory focus perspective and the moderating role of perceived trust.
Kuo-Chien ChangYa-Ti HsuChia-Lin HsuYung-Kun SungPublished in: Telematics Informatics (2019)
Keyphrases
- purchase intention
- online shopping
- product quality
- survey data
- social media
- online stores
- theoretical and practical implications
- virtual communities
- online consumer
- process control
- customer satisfaction
- technology acceptance
- social networks
- electronic word of mouth
- service quality
- electronic commerce
- website
- quality control
- context aware
- structural equation modeling
- context dependent
- personal information
- internet shopping