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Yung-Kun Sung
ORCID
Publication Activity (10 Years)
Years Active: 2019-2019
Publications (10 Years): 1
Top Topics
Internet Shopping
Electronic Word Of Mouth
Purchase Intention
Theoretical And Practical Implications
Top Venues
Telematics Informatics
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Publications
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Kuo-Chien Chang
,
Ya-Ti Hsu
,
Chia-Lin Hsu
,
Yung-Kun Sung
Effect of tangibilization cues on consumer purchase intention in the social media context: Regulatory focus perspective and the moderating role of perceived trust.
Telematics Informatics
44 (2019)