Login / Signup

Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image.

Sharifah Faridah Syed AlwiBang NguyenT. C. MelewarYeat Hui LohMartin J. Liu
Published in: Ind. Manag. Data Syst. (2016)
Keyphrases
  • brand image
  • visual attention
  • social media
  • industrial applications
  • database
  • software engineering
  • real time
  • data structure
  • quality improvement