Yeat Hui Loh

Publication Activity (10 Years)

Years Active: 2016-2016
Publications (10 Years): 1

Top Topics

Quality Improvement

Top Venues

Ind. Manag. Data Syst.

Publications

Sharifah Faridah Syed Alwi, Bang Nguyen, T. C. Melewar, Yeat Hui Loh, Martin J. Liu
Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image. Ind. Manag. Data Syst. 116 (5) (2016)