T. C. Melewar

Publication Activity (10 Years)

Years Active: 2016-2019
Publications (10 Years): 2

Top Topics

Computer Mediated

Discourse Analysis

Top Venues

Ind. Manag. Data Syst.

Publications

Christine Hallier Willi, Bang Nguyen, T. C. Melewar, Suraksha Gupta, Xiaoyu Yu
Localization of computer-mediated communication and corporate impression on online communities. Internet Res. 29 (4) (2019)
Sharifah Faridah Syed Alwi, Bang Nguyen, T. C. Melewar, Yeat Hui Loh, Martin J. Liu
Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image. Ind. Manag. Data Syst. 116 (5) (2016)