Integrating Customer Relationship Management Strategies in (B2C) E-Commerce Environments.
Shailey MinochaNicola MillardLisa DawsonPublished in: INTERACT (2003)
Keyphrases
- customer relationship management
- relationship management
- data mining
- data mining systems
- competitive advantage
- customer churn
- data mining technology
- data mining applications
- marketing strategies
- real world
- real time
- information systems
- software engineering
- customer retention
- data analysis
- information retrieval
- databases