Artificial Intelligence (AI)-based Customer Relationship Management (CRM): a comprehensive bibliometric and systematic literature review with outlook on future research.
Dervis OzayMohammad JahanbakhtAtefeh ShoomalShouyi WangPublished in: Enterp. Inf. Syst. (2024)
Keyphrases
- customer relationship management
- literature review
- artificial intelligence
- current issues
- case study
- relationship management
- expert systems
- intelligent systems
- data mining applications
- competitive advantage
- data mining
- marketing strategies
- knowledge representation
- customer churn
- information systems development
- data mining technology
- real world
- computational intelligence
- software engineering
- intelligent agents
- call center
- natural language processing
- knowledge discovery
- decision making
- customer data
- customer segmentation
- databases
- customer retention