Perceived Compatibility and the Adoption of B2C E-Commerce by Non-buyers.
Ángel Hernández-GarcíaSantiago Iglesías-PradasJulian Chaparro PelaezFélix Pascual-MiguelPublished in: WSKS (2) (2010)
Keyphrases
- technology adoption
- perceived risk
- perceived usefulness
- factors that influence
- negative impact
- factors affecting
- network effects
- electronic commerce
- factors influencing
- attitudes toward
- subjective norm
- structural equation modeling
- factors that affect
- social influence
- individual level
- positive effects
- information quality
- user satisfaction
- technology acceptance model
- search costs
- technology acceptance
- user acceptance
- information systems