How does customer self-construal moderate CRM value creation chain?
Jia-Yin QiQi-Xing QuYong-Pin ZhouPublished in: Electron. Commer. Res. Appl. (2014)
Keyphrases
- customer relationship management
- marketing strategies
- customer segmentation
- data mining applications
- electronic commerce
- competitive advantage
- customer service
- call center
- customer retention
- customer knowledge
- data mining
- clustering analysis
- customer satisfaction
- data mining methods
- customer behavior
- customer churn
- relationship management
- creation process
- data mining technology
- credit card
- consumer behavior
- website
- social networks
- market segments
- genetic algorithm