Customer Inspiration via Advertising Value of Pop-Up Ads in Online Games.
Amir Zaib AbbasiAli HussainHelmut HlavacsMuhammad Umair ShahDing Hooi TingUmair RehmanPublished in: HCI (31) (2020)
Keyphrases
- online game
- online advertising
- targeted advertising
- online gaming
- sponsored search
- search advertising
- contextual advertising
- display advertising
- behavioral targeting
- consumer behavior
- direct marketing
- multi player
- educational games
- computer games
- virtual communities
- user behavior
- marketing strategies
- game based learning
- search engine
- marketing campaigns
- keywords
- customer satisfaction
- user experience
- click prediction
- customer relationship management
- keyword extraction
- short text
- online communities
- learning environment
- click through rate
- case study