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Compare with Vices or Virtues? The Effect of Comparison Object Type on Consumer Purchase Intention to Low-Calorie Products.
Xinyan Liu
Xiaowen Liu
Jingqi Zou
Published in:
WHICEB (2022)
Keyphrases
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purchase intention
online shopping
product quality
online stores
survey data
virtual communities
process control
website
quality control
customer satisfaction
electronic commerce
electronic word of mouth
information systems
personal information
service quality