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Jingqi Zou
Publication Activity (10 Years)
Years Active: 2022-2022
Publications (10 Years): 1
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Publications
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Xinyan Liu
,
Xiaowen Liu
,
Jingqi Zou
Compare with Vices or Virtues? The Effect of Comparison Object Type on Consumer Purchase Intention to Low-Calorie Products.
WHICEB
(2022)