Using Product Profiling to Illustrate Manufacturing-Marketing Misalignment.
Terry J. HillRafael MendaDavid M. DiltsPublished in: Interfaces (1998)
Keyphrases
- product design
- consumer behavior
- production planning
- product quality
- manufacturing process
- mass customization
- short and long term
- product development
- website
- potential customers
- production line
- mass production
- manufacturing companies
- life cycle
- customer support
- decision making
- small and medium sized
- long term
- manufacturing processes
- social media
- manufacturing industry
- quality control
- customer relationship management
- high tech
- viral marketing
- automotive industry
- control system
- concurrent engineering
- assembly process
- data mining
- product reviews