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Proactive Customer Education, Customer Retention, and Demand for Technology Support: Evidence from a Field Experiment.
German F. Retana
Chris Forman
D. J. Wu
Published in:
Manuf. Serv. Oper. Manag. (2016)
Keyphrases
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customer retention
customer satisfaction
customer relationship management
case study
active participation
end users
knowledge management
real world
e learning
response time
human computer interaction
electronic commerce
educational technology