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Antecedent of purchase intention: online seller reputation, product category and surcharge.
Ming-Chuan Pan
Chih-Ying Kuo
Ching-Ti Pan
Wei Tu
Published in:
Internet Res. (2013)
Keyphrases
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purchase intention
online shopping
online stores
product quality
virtual communities
electronic commerce
survey data
website
process control
real time
quality control
electronic word of mouth
case study
third party
customer satisfaction