Chih-Ying Kuo

Publication Activity (10 Years)

Years Active: 2013-2015
Publications (10 Years): 0

Top Topics

Electronic Word Of Mouth

Electronic Commerce

Top Venues

Publications

Ming-Chuan Pan, Chih-Ying Kuo, Ching-Ti Pan
Measuring the effect of Chinese brand name syllable processing on consumer purchases. Internet Res. 25 (2) (2015)
Ming-Chuan Pan, Chih-Ying Kuo, Ching-Ti Pan, Wei Tu
Antecedent of purchase intention: online seller reputation, product category and surcharge. Internet Res. 23 (4) (2013)