Consumer engagement behaviour over time on fitness tracker Facebook brand pages: effect of post characteristics, message appeals and marketing promotions.
Sujo ThomasSonal KureshiVivek BhattArpan YagnikPublished in: Int. J. Bus. Inf. Syst. (2023)
Keyphrases
- social media
- website
- electronic word of mouth
- consumer behavior
- purchase intention
- purchase behavior
- online shopping
- search engine
- social networks
- genetic algorithm
- social network sites
- evolutionary algorithm
- image sequences
- decision making
- real time
- mean shift
- visual tracking
- online social networks
- customer relationship management
- population size
- genetic programming
- online consumer
- appearance model
- web graph
- social network analysis
- evolutionary process
- purchasing behavior