Sonal Kureshi

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 1

Top Topics

Online Consumer

Purchasing Behavior

Population Size

Top Venues

Int. J. Bus. Inf. Syst.

Publications

Sujo Thomas, Sonal Kureshi, Vivek Bhatt, Arpan Yagnik
Consumer engagement behaviour over time on fitness tracker Facebook brand pages: effect of post characteristics, message appeals and marketing promotions. Int. J. Bus. Inf. Syst. 43 (3) (2023)